Edlen & Co.

Edlen Krage Sherman Impact Real Estate

Positions: Brand Illustrator, Icon Designer
Support Designer for Graphic Design, Social Media, Motion Design, Website, and Advertising

Deliverables: Illustration Library, Iconography, Motion Graphics, Website Pages & Assets

Summary: With the team at Think Joule, the founders from Gerding Edlen Development (GED) sought branding for their transition to their new company, now called Edlen & Co. They are a national sustainable real estate development leader, specializing in urban mixed-use development who sought their next steps towards the future. The new company of Edlen & Co. refocused on affordability, social equity and sustainable development as they reintroduced themselves to the marketplace. An illustration and icon library was built out as a pillar of the brand to communicate this new refocusing.

Results: Taking a more humanizing and community-oriented approach, Edlen & Co.’s brand heavily utilized a mix of stunning site photography with its flexible illustration library. The brand authentically communicates the company’s focus of forward-thinking sustainable development with community engagement.

Collaborators: Think Joule, Edlen & Co.

 

The brand was designed to utilize the flexible illustrative cityscapes to communicate the company’s ethos in sustainability and community roots. The urban designs can also be adjusted to become the highly iconic scenes displayed in the projects in Edlen & Co.’s portfolio, from Honolulu to Chicago and from Boise to Boston.

 

Nature played a key role in the iconography and graphics as sustainability is a cornerstone of the company. All illustrations seek to show off the combination of city with their lifeblood of parks, waterways, and public transportation

 
 

With a fully designed and ever-growing library of icons and illustrations, any new and existing project can show off its pride for place. Whether you’re a humble apartment complex in Idaho or a soaring eco-tower in Seattle, Edlen & Co. wants to show the love the community and earth deserve.

 

Accreditations

  • Agency: Think Joule

  • Creative Director: Jennifer Bryan

  • Account Manager: Jamie Bourgidou

  • Brand Architect: Danielle Breck

  • Senior Designers: Bre Tauscher, Keri Bonn

  • Brand Producer: Emilie Beath

  • Client: Edlen & Co.

  • Photos: Edlen & Co., Think Joule. Please inquire for individual images