West Branch Endodontics

A Standout Dental Practice in the River Valleys of Pennsylvania

Positions: Brand Designer, Graphic Designer, Signage Consultant

Deliverables: Brand Strategy, Naming, Logo & Identity, Signage

Summary: Dr. Laura Gecina & Dr. Andy Chang had just started their own practice along the beautiful river valleys of western Pennsylvania and they needed a brand to standout from the crowd of “old and dusty practices” that filled their profession. This husband-wife duo are endodontists, or root canal specialists, and have built out an extensive list of referral clients. What they needed was a brand to reflect their established and youthful professionalism. They wanted a welcoming brand, working closely with me from the ground up to create something that communicates their passion for healthy teeth.

Results: The brand felt both refreshing but clearly communicated their industry, something the duo could confidently put on everything from letterheads to working scrubs. The brand now shines brightly on their brand new office as they help everyone in with a warm smile.

 

We worked to solidify the name “West Branch Endodontics”, directly referencing its location along the West Branch Susquehanna River. The brand reflects the duo’s love for nature and the surrounding river valley as the tooth is intertwined with a leafy branch. It creates a elegant symbol that feels fresh, inviting, and professional in the industry.

 
 

Common in dentistry, and endodontics especially, are dated and old brands. Clip art and unprofessional brands saturate the industry, many of which were created in the early 90’s and haven’t been updated since. Our main goal was to clearly communicate the industry (thus the tooth) while feeling fresh alongside other competitors. Something that would look elegant on business cards, letterheads, and scrubs.

 
 

With the construction of their lovely new office, they quickly welcomed in clients. The building now shines brightly both day and night, with clear signage to compliment it all.

 

Accreditations